Following a significant renovation period, Soboba Casino Resort needed to reconnect with its existing customer base while attracting new players. The challenge was to overcome potential skepticism about the changes and create genuine excitement about the property’s transformation.

We developed the “See For Yourself” campaign, a direct and confident invitation that acknowledged our guests’ natural curiosity while positioning the renovated resort as something that had to be experienced firsthand. All creative elements, both in-location and out, maintained consistent “See For Yourself” messaging, reinforcing the campaign’s core message and helping to create a unified identity for the resort that would resonate across audiences.

The result:

In addition to a strong branding strategy, our team incorporated a digital approach with engaging storytelling, enticing visuals, and interactive elements to capture the attention of potential guests and ensure that the excitement surrounding the renovations was palpable. In doing so, we aimed to build anticipation and encourage guests to rediscover Soboba Casino Resort, ensuring that they understood this was a unique opportunity to witness the evolution of a beloved destination.

By inviting players to “See For Yourself,” we fostered a sense of community and belonging, reminding them that the heart of the casino experience lies in the memories created and shared on-site.