Real Estate

November 5th, 2024

In the real estate industry, the most powerful resource is arguably knowledge. At Cord Media, we’ve developed a reputation for understanding real estate markets from the inside-out, so you can always be assured we know exactly what builders, contractors, and realtors need to make the sale.

We are a one-stop for real estate marketing solutions, from the moment you break ground until the last lucky owner has their keys.

Featured services.

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Branding

It’s no secret that the real estate industry grows more competitive by the day, in turn becoming an increasingly challenging market in which to stand out. Our in-house art and graphics professionals have the knowledge and expansive skill set to precisely encapsulate your project and give it new life through compelling logos, fonts, and brand standards.

Environmental Signage

Properly conceptualized, designed, and placed environmental signage is one of the key determining factors for any successful new development. Elegantly reinforce your brand identity while guiding residents and visitors with our precisely personalized wayfinding, fencing signage, murals, maps, exhibits, and more.

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Collateral

Cord Media has all the resources and expertise under one roof to craft unique and memorable marketing collateral. Whether your real estate venture requires folders, sales kits, brochures, or renderings, our commitment to delivering prompt, professional results means you can always rest assured.

What does a successful campaign look like?

Overview

Waterfront Place is a city-funded $300 million dollar redevelopment project at the Port of Everett. The Port is home to one of the largest marinas on the west coast, attracting everything from international cargo to the leisure boaters. The initial task was to create a sense of energy at Waterfront Place, where no new development was visible, in order to attract general interest and more importantly, developers. As the marketing progressed, the Port staff challenged Cord Media to assist with its Marina marketing efforts targeting recreational boaters as well.

Challenges

  • The redevelopment was in its primary stage with no new draw to the area

  • Limited budget

  • No established brand

  • Strong competition because recreational boaters have countless places to dock

Solution

  • Created a branding campaign for both Waterfront Place and the marina, keeping the identities separate, yet related.

  • Designed banners and signage promoting the upcoming development.

  • Developed a website promoting the retail and hospitality investment opportunities.

  • Created a press kit with customizable inserts tailored to developer interests.

  • Placed and negotiated a multi-media advertising campaign: radio, print, television and digital targeting boaters, including added value opportunities.

Impact

Following the Waterfront Place brand launch, Port of Everett received significant interest from top-tier developers and closed several deals immediately. Within two months of launching the advertising campaign and guest moorage special, the Marina had …

97%

of its 2,200 slips occupied

Clients we help.

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Cord Media delivers brand, design, video, web, digital, social media, public relations, and media buying services under one roof.