Casino

November 5th, 2024

With years of dedicated expertise in casino advertising, Cord Media delivers strategic insight and impactful campaigns tailored to the dynamic gaming industry. Our experience ensures that every marketing effort resonates with audiences and drives results in a competitive marketplace.

Our deep industry insight positions us to help casinos expand their share of the gaming wallet through innovative, data-driven campaigns that resonate with both loyal patrons and new audiences alike.

Featured services.

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Branding

Casino branding is about creating a memorable identity that resonates with patrons, capturing the energy and exclusivity of the gaming experience. At Cord Media, we craft brands that embody the unique spirit of each casino, building loyalty and distinctiveness through cohesive visuals, messaging, and guest-centered experiences that leave a lasting impact.

Campaigns

From engaging social media posts to streaming media, we create campaigns that spotlight promotions, delivering impactful results and measurable success. Each element is crafted to resonate with audiences, driving engagement and loyalty across every platform.

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Video Production

In the competitive casino industry, video production plays a crucial role in showcasing the energy, sophistication, and excitement that define the property. Cord Media’s team of seasoned professionals brings every element of your property to life, from the elegance of the gaming floor to the allure of VIP lounges and dining experiences. With a keen eye for cinematic storytelling, we highlight the unique features that set your casino apart, creating visuals that captivate viewers and strengthen your brand’s image

What does a successful campaign look like?

Overview

St. Croix Casino Danbury is one of three casino properties owned by the St. Croix Chippewa Indians of Wisconsin that offers 400 gaming machines and over a dozen table games. The property features two dining venues, an entertainment venue, and two lodging options – a 50-room hotel tower and an off-site hotel.

Challenges

  • The Casino is located in a sparsely populated, rural area, and guests have to pass several larger resort-style properties to arrive.

  • The Danbury property had been open for four years, but was never directly introduced to the market by a branded advertising campaign.

Solution

  • Cord Media created a “Discover Danbury” campaign inspired by vintage postcards you might send while vacationing in an exotic location. St. Croix Casino Danbury was positioned as the perfect intimate casino resort getaway, and a great destination for outdoor enthusiasts visiting the region.

  • When researching the media plan for this campaign, we discovered that the Minneapolis market, which is the closest metro area and an obvious choice for media placement, would provide relatively poor overall value. Instead, we broadcast the campaign in several smaller, surrounding markets via digital methods that delivered better ROI.

Impact

Although the hard numbers are confidential, the first eight weeks of the campaign created a dramatic impact in year-over-year numbers:

Revenue up

15%

Dining covers up

8%

Players card enrollment up over

12%

Hotel occupancy up

17%

Clients we help.

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Soboba
Aristrocrat
Boothill Casino
Golden Eagle Casino
Hard Rock Casino
Muckleshoot Bingo
Muckleshoot Casino
Osage Casino
Spotlight 29 Casino
Tortoise Rock Casino
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Let’s work
together.

Cord Media delivers brand, design, video, web, digital, social media, public relations, and media buying services under one roof.