Located in La Quinta, California, PGA WEST has been recognized as the “Western Home of Golf in America” for more than three decades. This unique community offers resort play, private club golf and a wide array of amenities in the Greater Palm Springs area.

The result:

While the lifestyle remained vibrant, PGA WEST’s marketing had become stale. Cord Media was tasked with simplifying its brand standards while injecting some much-needed youthful energy. Updated colors and a clean, more modern typography were selected, and the layout took inspiration from the angular architecture of the clubhouse. The response was overwhelmingly positive from both members and staff, who felt like it more aligned with the PGA WEST ethos.