In today’s competitive market, customers want more than just a product or service—they want to know they’re getting real value. For our clients across the Coachella Valley and Southern California, we’ve helped develop and execute campaigns that do more than promote—they educate, inspire, and build trust. Here’s how three businesses are winning by advertising the value they deliver.

Timo’s Air Conditioning: Delivering Cool Comfort – and Big Savings

Summer in the desert is no joke, and neither are the energy bills. That’s why Timo’s Air Conditioning & Plumbing is offering limited-time discounts on AC services and installations during the hottest months of the year during Summer of Savings.

To spread the word, we’re running a multi-channel campaign across:

  • TV and OTT streaming ads (to reach homeowners on their couches)
  • Display ads on local websites
  • Targeted social media posts

The message is simple but powerful: You can save big by acting now. These promotions aren’t just about getting attention—they’re about providing real savings on higher cost goods and services at a time when people need them the most.

EnergyAid: Fixing What Others Left Behind

Too often, solar panel owners are left in the dark when their original installer disappears or goes out of business. EnergyAid steps in to bring those systems back to life—saving homeowners money while helping them regain control of their energy efficiency.

To highlight the impact they make, EnergyAid launched #FreeSolarFridays, a heartfelt video series where the team chooses a deserving homeowner and cleans, repairs, or restores their solar panels—completely free.

This campaign, shared on social media and YouTube, serves a dual purpose:

    • It spreads awareness of EnergyAid’s services.
    • It demonstrates generosity and community care – proving their value in action.

Watch one of their recent stories below:

Teserra Outdoors: Turning Backyards into Investments

With over 40 years of experience, Teserra Outdoors knows that a well-designed outdoor space doesn’t just look great—it adds real, long-term value to a home. From luxury pools and spas to full landscaping makeovers, their work transforms properties into stunning, functional retreats.

To communicate that premium value, we developed campaigns using:

  • High-quality local TV commercials
  • Custom radio spots
  • Direct mail curated portfolio listings

By showing the craftsmanship, long-term durability, and return on investment of Teserra’s work, these campaigns help prospective clients picture exactly how Teserra will improve their home – and its worth.

Look out for Teserra in your mailbox or browse their portfolio here.

Final Thoughts: Real Value Resonates

Whether it’s saving on cooling costs, restoring clean energy, or building dream backyards, these businesses succeed by highlighting the tangible benefits they provide – and by using smart advertising strategies to get in front of the right people at the right time.

Want to learn how your brand can better advertise its value? Let’s talk.

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Cord Media delivers brand, design, video, web, digital, social media, public relations, and media buying services under one roof.