Desert Vein and Vascular Institute (DVVI) is now the premier vein center in California, and nationally recognized as the leading provider of VenaSeal, which is the latest breakthrough treatment to eliminate varicose veins. The Board Certified vascular surgeons at DVVI perform all types of vascular surgeries, including very complex procedures. But, for several reasons including the nature of specialist referral, and the exclusivity of VenaSeal in this market, almost all of their marketing efforts promote the VenaSeal procedure. In early 2016, DVVI asked Cord Media to develop a robust marketing strategy to drive new patient acquisition, expand into new markets, and significantly grow the business. At that time, DVVI had a single office in Rancho Mirage.

The result:

Today, the primary source of new patients is via live chat originating either through the automated live chat feature on their website, or through social media. DVVI and its regional co-brand Empire Vein Specialists, now have six offices throughout the Coachella Valley and Inland Empire, with two more currently being built in Ontario, and Victorville. New patients, referrals, revenue, and profit have all increased significantly.