When planning your rental community, follow these practical steps to establish awareness and interest well before shovels hit dirt.
BREAKING GROUND – Oscar Lua, Frank Halcovich & Walter Neil at the ceremonial groundbreaking for their new project, Skyline at Bliss and Oasis in Downtown Indio. [May 30, 2024]
A cohesive, multifaceted Marketing Plan is critical to the success of any new or upcoming rental community. Months before initial construction, Cord Media’s team of marketing professionals collaborate with developers to establish awareness and spark interest in the community.
These proactive strategies can help ensure success in a highly competitive market.
Establish Brand Identity Early
Creating a strong brand identity through a consistent name, logo, and visual presentation is key. A well-designed, easy-to-navigate website, active social media presence, and on-site signage create immediate recognition. The goal is keep your property top-of-mind for potential tenants, positioning it as a desirable option long before units are available.
In an ever-changing rental market, Cord Media can give your project a much-needed headstart from the competition.
Brand stylescape for Villas Litchfield Park and Goodyear, AZ sets the tone for all materials moving forward.
Engage with the Community
Engaging potential tenants through social media and community participation is another tenet of successful marketing for rental properties. Whether through hosting events or partnering with local businesses, these interactions build relationships and create a positive buzz around your property before the first brick is laid.
By garnering local support, you create stakeholders who are invested in the project’s success.
Skyline at Bliss & Oasis hosted a groundbreaking with political leaders, the public and local media in attendance in addition to a dedicated video and photography crew to document the occasion.
Generate Leads and Demand Early
A well-designed, informative website and appealing construction signage or fencing can develop leads months before your property is ready for occupancy. Generating early interest allows developers to accumulate a list of potential renters, giving property mangers flexibility with pricing based on demand.
In some cases, strong interest may lead to higher rental rates or even a waiting list.
The simple but informative landing page for new apartment complex, Canyon Springs, easily captures potential renters on their interest list.
Build Anticipation
Marketing materials with high-quality renderings, compelling value propositions, and a clear vision for the lifestyle associated with the property can help attract tenants long before the building is complete.
Potential renters picture themselves living there, leading to full occupancy on or before the first move-in date.
Cord Media can help developers establish a strong brand, engage with the community, generate early leads, and create a clear vision for new and upcoming rental properties.
