Perched in the foothills overlooking the Coachella Valley, BIGHORN is an affluent residential golf community located in Palm Desert, CA that is frequently recognized among the top private clubs in the country. The property includes two golf courses, an 80,000-square-foot clubhouse, a spa & wellness center, an upscale steakhouse, five casual dining restaurants, and numerous other attractive amenities.
As BIGHORN’s full-service agency, Cord Media developed a comprehensive digital marketing strategy that included:
- A new website
- Fresh video and photography
- Updated graphic design
- A plan to target high-net-worth individuals
The result:
In the year following the launch of the campaign, BIGHORN saw a 534 percent spike in web traffic and set new records for homes, land and membership sales.