Bentley Rancho Mirage, a part of indiGO Auto Group, wanted to offer its clientele a unique customization option that explored the desert’s rich color palette on an automotive level. Cord Media was tasked with naming this one-of-a-kind luxury line, fleshing out the overall concept, and executing the campaign visually.

The result:

Inspired by the desert’s towering palm oases, infinite blues skies and cotton candy sunsets, Cord Media utilized vibrant motion graphics and highly stylized video production to showcase these custom vehicles. The campaign was so well received by both indiGO Auto Group and Bentley corporate that it was singled out as an example of how local dealerships should think outside of the box.

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Cord Media delivers brand, design, video, web, digital, social media, public relations, and media buying services under one roof.