Cord Media was entrusted with providing comprehensive, full-service marketing support for the prestigious, inaugural Thermal Club INDYCAR Grand Prix, held March 21-23, 2025, at the exclusive Thermal Club campus in Thermal, California. Our agency orchestrated an all-encompassing campaign, beginning with the development of a visually stunning and highly functional event website, which proudly earned an ADDY ‘Best of Show’ award. This digital cornerstone was amplified by a robust, targeted media and digital advertising strategy, compelling high-quality video content, and seamless, expert account management, alongside crucial event coordination assistance, ensuring a unified and impactful brand message.

The result:

The results of Cord Media’s integrated marketing efforts were demonstrably powerful, directly contributing to a highly successful debut for the Thermal Club INDYCAR Grand Prix. Our strategic initiatives and meticulous execution were instrumental in driving over 4,000 ticket sales, exceeding expectations and creating a vibrant, well-attended atmosphere throughout the race weekend. This success, fueled by widespread awareness and engagement generated through our multi-channel campaign, cemented the event’s triumphant launch. Cord Media’s ability to deliver award-winning creative, strategic media buying, and full-service support proved vital in achieving significant, measurable results for this major racing event.